Future-Proof Your Business with Marketing Mind Shifts
It seems every month we see new marketing trends being published. This platform is on the rise; these apps are a must; and this content works best. It’s difficult for many entrepreneurs not to feel the pull to run after that shiny new trend, especially if it’s been on...
HOW TO STRATEGICALLY ATTRACT AUDIENCES THAT BUY
Build your audience, they said. They’ll start waving their credit cards at you, they said. If you’ve ever followed that advice but found converting your audience into clients has been an issue, then you’ll know it isn’t so straightforward. The piece that’s missing is...
How to connect with your audience in a changing world
Whatever stage you are in your business, one thing that's constant is the need to connect with your audience to grow your business. Of course the first thing most people think about is creating content and getting visible. But connecting with your audience is...
WHY YOUR CONTENT MARKETING ISN’T WORKING FOR YOU & HOW TO FIX IT
It’s a common complaint, “I don’t know what to post”; “Webinars are a lot of work and a waste of time”; “no one is watching my videos” and so on. We’ve been told that content is king and inbound marketing is the way to go. We’ve been told to make more videos because...
Why personal branding is important for creatives and changemakers
Updated: 4th February, 2022 Whether you’re a creative or have a big message to share with the world, you’ve probably thought about personal branding. While some have visions of logos and fancy photoshoots, being the face of your brand entails so much more. In fact, it...
Vertical vs Horizontal video. What you need to know for IGTV
Recently Instagram announced that IGTV will now support horizontal video. This is fantastic news for the die-hard horizontal video creators. So let’s take a look at what this means for you to get more views and engage your audience. Vertical vs horizontal video. What...