How to connect with your audience in a changing world
Whatever stage you are in your business, one thing that's constant is the need to connect with your audience to grow your business. Of course the first thing most people think about is creating content and getting visible. But connecting with your audience is more...
WHY YOUR CONTENT MARKETING ISN’T WORKING FOR YOU & HOW TO FIX IT
It’s a common complaint, “I don’t know what to post”; “Webinars are a lot of work and a waste of time”; “no one is watching my videos” and so on. We’ve been told that content is king and inbound marketing is the way to go. We’ve been told to make more videos because...
Why personal branding is important for creatives and changemakers
Whether you’re a creative or have a big message to share with the world, you’ve probably thought about personal branding. While some have visions of fancy photoshoots and all the visuals around creating a brand, being the face of your brand entails so much more....
Vertical vs Horizontal video. What you need to know for IGTV
Recently Instagram announced that IGTV will now support horizontal video. This is fantastic news for the die-hard horizontal video creators. So let’s take a look at what this means for you to get more views and engage your audience. Vertical vs horizontal video. What...
Getting Started on IGTV for Business
Updated: 26th May 2019 So you’ve been thinking about IGTV and toying with the idea of uploading some videos for your business. Or maybe you have uploaded some videos, but you don’t want to jump down that rabbit hole without understanding IGTV, or knowing if it’s going...
Differentiating Yourself from the Competition with Video
If you're keeping up with online trends, you're creating videos for your business. You might even be creating videos for more than one platform, like YouTube and Facebook. Every day, businesses are pushing through more and more content with video, to satisfy the needs...