Future-Proof Your Business with Marketing Mind Shifts

Future-Proof Your Business with Marketing Mind Shifts

UPDATED: 22nd January 2024 It seems every month we see new marketing trends being published. This platform is on the rise; these apps are a must; and this content works best. It’s difficult for many entrepreneurs not to feel the pull to run after that shiny new trend,...

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HOW TO STRATEGICALLY ATTRACT AUDIENCES THAT BUY

HOW TO STRATEGICALLY ATTRACT AUDIENCES THAT BUY

Build your audience, they said. They’ll start waving their credit cards at you, they said. If you’ve ever followed that advice but found converting your audience into clients has been an issue, then you’ll know it isn’t so straightforward. The piece that’s missing is...

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How to connect with your audience in a changing world

How to connect with your audience in a changing world

  Whatever stage you are in your business, one thing that's constant is the need to connect with your audience to grow your business. Of course the first thing most people think about is creating content and getting visible. But connecting with your audience is...

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WHY YOUR CONTENT MARKETING ISN'T WORKING FOR YOU & HOW TO FIX IT

WHY YOUR CONTENT MARKETING ISN'T WORKING FOR YOU & HOW TO FIX IT

It’s a common complaint, “I don’t know what to post”; “Webinars are a lot of work and a waste of time”; “no one is watching my videos” and so on. We’ve been told that content is king and inbound marketing is the way to go. We’ve been told to make more videos because...

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Vertical vs Horizontal video. What you need to know for IGTV

Vertical vs Horizontal video. What you need to know for IGTV

Recently Instagram announced that IGTV will now support horizontal video. This is fantastic news for the die-hard horizontal video creators. So let’s take a look at what this means for you to get more views and engage your audience. Vertical vs horizontal video. What...

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